We’re a family of four based in the US. We have two young children and are in the thick of it, like many of our customers!
What we’re about
Our selection is unbiased and family-vetted. We choose products based on their non-toxic labels and how they worked for our family.
We’ve done the heavy lifting to find high quality, non-toxic products
Life is busy and chaotic. That’s why our mission is to simplify the shopping process, taking care of all the initial screening work. Our customers simply shop from up to three items per product type, knowing that the items have at least one non-toxic label and have been vetted by our real family.
What we do
Sort through thousands of listings
Find non-toxic options by searching for non-toxic labels within the listings
Research brands
Find higher quality options by screening out biased ‘pay for review’ ratings
Purchase the item ourselves
Use the item and test its durability
If it’s a dud, return the item and start over
If our family likes it, set up an affiliate agreement if possible to support our shop
Add the item to the Shortlist Shop
All that’s left for you
Filter by product category, if desired
Look at up to three non-toxic item selections per product type
Click through the link, using the discount code if applicable to purchase the item